Modules
Marketing
Campaigns and closed-loop ROAS.
The Marketing module links advertising spend to revenue:
- Campaigns — linked to provider campaigns on Meta and Google Ads.
- Touchpoints — the trail connecting a lead back to the campaign that sourced it.
- Closed loop — when a deal closes, its value is attributed back to the originating campaign, producing return-on-ad-spend (ROAS) reporting.
This depends on the Integrations module to pull campaign and spend data, and on the CRM module to know when a deal is won.