Closed-loop ROAS
Every campaign's spend is tied to actual deal revenue — not just leads. See which ad pound made money and which was wasted.
Closed-loop ROASKnow what every
Know what every
ad pound returns.
Every lead traces back to the exact campaign, ad set, and ad. When the deal closes, the revenue is credited back — six attribution models, one ROAS per campaign.
Book a demoBundles from Core to Ecosystem · real-estate native
Campaign ROASlive
2.3× return
6 deals won this quarter
Campaign A6.1×
Campaign B0.8×
Reallocating B → A: +EGP 320K pipeline
Why WzState
Three things no other CRM does together
Plenty of systems track contacts and deals. WzState is a revenue-intelligence platform built for real-estate brokers who spend on ads and earn developer commissions.
Inventory + tier tracking
Available units per developer, your current tier, and how many deals reach the next commission level — on one screen.
Spend-to-tier guidance
Connects ROAS data with tier proximity to recommend where to shift budget for maximum commission impact.
Platform
Everything in one place
Independent modules that scale on their own — install only what you need.
CRM
Leads, deals, tasks, and automation with scoped ownership and SLA tracking.
Real Estate
Primary projects and resale listings — inventory, owners, and developer commission tiers.
Rentals & stays
Long-term leases and short stays — bookings, tenants, payments, and care requests in one module.
Unified inbox
WhatsApp, Messenger, and email in one thread per person — reply from the lead, not from your phone.
Integrations
Meta, WhatsApp, Google Ads, and website forms captured through adapters.
Marketing
Closed-loop attribution from ad spend to closed deals, with six attribution models.
Insights & reports
One insights hub with a tab per module, plus scheduled reports delivered to your inbox.
Branded website & owner portal
Your own property website fed live from the CRM — search, map, projects, visitor accounts, and owner listings.
Inventory mobile app
A branded app for your customers to browse projects and units on their phone — fed live from the same inventory as your website.
Daleel — customer agent
An AI guide on your website and app that asks about budget and needs, helps each customer choose the right unit, and books the viewing.
Rasheed — team agent
An AI assistant inside the CRM that reads your pipeline, ROAS, and inventory, and recommends the next move. You approve; it acts.
Access control
Role-based access plus per-permission access levels, scoped by team and region.
Your rules, your way
Scoring weights, pipeline stages, SLA targets, assignment rules, duplicate thresholds, automation workflows — configurable per organization. No code changes, no waiting for a developer, no downtime.
Scoring weightsPipeline stagesSLA targetsAssignment rulesDuplicate thresholdsAutomation
Pricing
Bundles, from Core to Ecosystem
Start with the CRM foundation or take the whole platform. Every bundle builds on the one before it.
Core
The CRM foundation for your sales team.
Custom quote
- Contacts & leads
- Pipeline, deals & tasks
- Unified inbox — WhatsApp, Messenger & email
- Roles & scoped permissions
- Arabic + English app
Growth
Close the loop from ad spend to revenue.
Custom quote
Everything in Core, plus:
- Meta, Google Ads, WhatsApp & website-form integrations
- Ad-spend → revenue attribution (ROAS)
- Lead scoring, assignment rules & SLA
- Automation workflows
- Insights dashboards & scheduled reports
Real Estate Pro
Run real-estate operations end to end.
Custom quote
Everything in Growth, plus:
- Primary projects & inventory
- Resale / secondary listings
- Rentals & stays
- Developer commission tiers & spend-to-tier guidance
- Owner listings
Ecosystem
Your brand, every channel, fully serviced.
Custom quote
Everything in Real Estate Pro, plus:
- Your own branded property website — search, map, projects, owner portal & visitor accounts
- A branded mobile app for your customers to browse your inventory — like the website, on their phone
- The AI agents — Daleel for your customers, Rasheed for your team
- Setup, data migration & team training
- Priority support
Every bundle is quoted for your team size and markets. Pick one and we will get back to you.
AI assistants
A system that thinks with you.
You won't read dashboards. You'll approve decisions. Two AI agents work the front line and the back office: Daleel helps your customers find the right unit, Rasheed reads the numbers and recommends your team's next move.
Daleel — AI customer agent Soon
On your website and mobile app, Daleel greets every customer in seconds, asks about budget, area and needs, and helps them choose the unit that fits — in Arabic or English. Then it books the viewing and hands a warm, scored lead to your team.
Rasheed — AI system agent Early access
Reads your pipeline, ROAS, tiers, and inventory — then recommends the exact budget move and the deals to prioritise. You approve; it acts.
Know what every ad pound returns.
Spend where it earns the most — and hit your next commission tier.
Book a demo